{"id":6316,"date":"2019-10-18T07:15:54","date_gmt":"2019-10-18T06:15:54","guid":{"rendered":"http:\/\/test.ortolab.se\/?page_id=6316"},"modified":"2020-08-02T19:37:11","modified_gmt":"2020-08-02T18:37:11","slug":"our-story","status":"publish","type":"page","link":"https:\/\/ortolab.se\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”THE STORY OF ORTOLAB” font_container=”tag:h2|font_size:80|text_align:center” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][image_with_animation image_url=”6072″ animation=”Grow In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”large_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”Full Width Line” line_thickness=”7″ divider_color=”accent-color” delay=”150″][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

We count world-class athletes in soccer, running, athletics, golf and floorball among our customers. But Ortolab also has partnerships with several hospitals, from Malm\u00f6 in the south to Lule\u00e5 in the north. As such, we are able to help diabetics, rheumatics and people with orthopedic problems enjoy a better quality of life.<\/h3>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”A company on the move with strong footwork.” font_container=”tag:h3|font_size:34|text_align:left|color:rgba(0%2C0%2C0%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”50″][vc_column_text css_animation=”none” css=”.vc_custom_1571383145805{margin-top: 20px !important;margin-bottom: 5px !important;}”]\n

It all began with L\u00f6plabbet. A vision of matching every foot with the right shoe. From this store concept, Ortolab was born. Today, we are proud producers of orthopedically advanced insoles that stay one step ahead at all times.<\/em><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

Ortolab was founded by J\u00f6rgen Wiklander roughly 25 years ago. But our story actually began in the 1980s. At that point in time, J\u00f6rgen was conducting research in orthopedics \/ sports medicine at Link\u00f6ping University. There, he analyzed causes of lower limb stress injuries and the possibility of preventing them.<\/span><\/p>\n

At the end of J\u00f6rgen’s research tenure, he founded L\u00f6plabbet, the first Swedish retail chain to offer individual fitting of running shoes using treadmills, mirror boxes and video recordings. The store staff was specialized. They matched shoe models to each individual runner’s training habits, injury history, posture, mobility and anatomy. A concept that J\u00f6rgen later would develop further in Ortolab. This was the seed that grew into our unique, anatomically moulded insoles.<\/span><\/p>\n

Today, we are Sweden’s largest producer of individually moulded orthopedic insoles. We provide upwards of 50,000 pairs annually to people in need of extra foot support and greater comfort. We count world-class athletes in soccer, running, athletics, golf and floorball among our customers. But Ortolab also has partnerships with several hospitals, from Malm\u00f6 in the south to Lule\u00e5 in the north. As such, we are able to help diabetics, rheumatics and people with orthopedic problems enjoy a better quality of life.<\/span><\/p>\n

Our philosophy is that everyone should be able to move comfortably and avoid stress injuries. To achieve this, our insoles have a unique structure. The built-in shock absorber is fashioned out of the same material used in NASA space capsules. Its design provides the insoles with extremely efficient properties that reduce shock, control movements and minimize vibration.<\/span><\/p>\n

Our production method is\u00a0 internationally patented. It provides the foot arches with complete freedom of movement and support. This prevents injury and reduces pain, regardless of activity.<\/span><\/p>\n

We manufacture our products in the small town of Rundvik outside Ume\u00e5 in northern Sweden. Our production takes place in a high-tech environment with 3D scanning and proprietary software. This system allows hospitals and other licensees to send referrals via mobile devices. 3D technology contributes to a more consistent result. But excellent insoles demand exceptional craftsmanship. Ortolab has a highly qualified staff, and it is in the intersection of their professional knowledge and modern technology that our insoles are provided their unique properties.<\/span><\/p>\n

That is why we proudly proclaim our products to be Made in Norrland. With our roots in the north, we now turn our eyes to the rest of the world. Our immediate goal is to establish ourselves in Norway, Denmark and Finland.<\/span><\/p>\n

This autumn, we are also releasing a collection of prefabricated insoles in three different arch heights with pre-placed front pads, which are based on our previous patent. We call this the Arch Flex System. As usual, the insoles have optimal stability and shock absorption, and are equally suited for exercise, work and other everyday tasks.<\/span><\/p>\n

We know that every step counts \u2013 to us and to you.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#202020″ scene_position=”center” top_padding=”7%” bottom_padding=”7%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][testimonial_slider style=”multiple_visible” color=”accent-color-light” autorotate=”12000″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976207-1″ name=”Satisfied Ortolab user” quote=”They are fantastic. I\u2019ve used other insole brands before which have sometimes caused further issues, but with the Ortolab insoles I\u2019ve only had positive experiences.” tab_id=”1584816976208-8″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976338-4″ name=”Active woman” quote=”At least 15,000 steps every day for three years. I credit my Ortolab insoles with my feet never giving me any grief over this period.” tab_id=”1584816976341-9″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976389-3″ name=”Satisfied senior” quote=”The insoles help immensely, and are a joy to use besides. Now that I\u2019m retired, they allow me to take long and wonderful walks without any hassle.” tab_id=”1584816976390-5″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976460-1″ name=”Woman with whiplash injury” quote=”I have always lived an active life, and thanks to my insoles I\u2019ve been able to maintain this lifestyle even after my whiplash injury. I simply can’t do without them.” tab_id=”1584816976462-8″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976530-0″ name=”Man with arthritis in the knees” quote=”I always use Ortolab insoles when exercising. After two bouts with ACL injuries and arthritis of the knees, the insoles are extremely important to me. They allow me to be physically active without pain.” tab_id=”1584816976531-1″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976585-4″ name=”Woman who works on hard floors” quote=”I spend a large part of my working hours treading on hard floors. Because of this, Ortolab insoles are a must in my safety shoes. They are very comfortable and gentle on my feet and back.” tab_id=”1584816976587-3″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976636-1″ name=”Woman with Achilles tendon issues” quote=”Ortolab insoles are a godsend for my sensitive Achilles tendons.” tab_id=”1584816976637-6″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976713-8″ name=”Grateful woman” quote=”What a difference! I don’t just see how good they are for you. I feel it in my back and neck.” tab_id=”1584816976715-5″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976800-7″ name=”Runner” quote=”I am very pleased that my ITBS did not bother me at all for 10 km.” tab_id=”1584816976801-7″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976878-6″ name=”Man with stress fracture” quote=”I bought mine after a stress fracture 10 years ago. They are heavenly. I keep them in all my shoes at all times.” tab_id=”1584816976879-0″][testimonial star_rating=”none” title=”Testimonial” id=”1584816976947-0″ name=”57 years old with heel spurs” quote=”My heel spurs improved and are kept in check thanks to my molded insoles. 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